Apple releases four phones a year. But it needs to make all of them popular
A series of iPhone 16s on display inside the Apple store at Tun Razak Exchange in Kuala Lumpur, Malaysia, on Sept. 20, 2024. Annice Lyn | Getty Images News | Getty Images One of the first things Steve Jobs did when he returned to Apple in 1997 was simplify Apple’s product lineup. At the time…