How a NJ mom turned a failed beach bag into a $100 million a year business

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In 2008, New Jersey mom Kim Vaccarella started a side hustle after deciding to create a suitable and easy-to-clean beach bag. However, after a botched shipment in 2011 of over 1,000 bags for $30,000, Kim had given up on her business — but then was given a lifeline three years later in the form of a $120,000 investment. Today, the company is projected to bring in $100 million in revenue for 2024.

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