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Spending on iced coffee, cold brew and frozen coffee drinks accounts for 20% of the $88 billion U.S. out-of-home coffee market in 2023. In 2016, that number was 13%. Cold beverages now account for a majority of beverage sales for coffeehouse chains like Starbucks, Dunkin’ and Dutch Bros. Analysts say that many younger Americans drink it all year around. Watch the video to learn why cold coffee has become so popular in the U.S.
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